Marketing

Here’s a chance to buy a pair of McLarens for under $500. But instead of four wheels, these McLarens ride on a three-piece segmented midsole. The supercar maker has partnered with APL, a high-performance athletic footwear brand, to create a line of shoes called HySpeed. The companies say they used McLaren’s design language and lightweighting
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Late-night comedian and Ford F-150 owner Jimmy Fallon surprised employees who make the F-150 Lightning pickup during a stop in Detroit this month. Fallon joined Ford Motor Co. CEO Jim Farley at a track to test drive the battery-powered pickup and at the Rouge Electric Vehicle Center to see it being built and pose for
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After working to develop digital retailing at Ford Motor Co., longtime automaker executive Matt VanDyke is now looking to accelerate online sales throughout the broader auto industry. In June, VanDyke left Ford after 14 years, primarily in marketing roles, to become president of Shift Digital. VanDyke, who was CEO of the FordDirect joint venture with
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To push its new supercharged, off-road F-150 Raptor R, Ford is using a rabid wolf, rattlesnakes, a scorpion, bats and a monster. Those creatures star in a video for the pickup that is meant to look more like a trailer for a horror movie than a truck ad. The two-minute film, called “Scary Fast,” comes
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A California dealership group and a former customer have agreed to a $2.5 million class-action settlement in a case surrounding ringless voicemails — a practice that is popular among auto dealers. The allegations against Moss Bros. Auto Group, based in Riverside, Calif., claim the company continuously used ringless voicemails that amounted to “aggressive unsolicited marketing”
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